Technical marketing kits provide sales literature and support materials for organisations selling technical and scientific products or services. These materials are intended for personnel who need to produce submissions, tenders, and proposals, quickly and efficiently.

Quality content

With technical marketing, content is paramount. The challenge is to provide both the technical detail needed by informed customers, and simple, words-of-one-syllable explanations appropriate for non-technical readers.

Professional presentation

We aim for a standard of presentation that is clear, simple, and easy to read; a style that enhances your message without distraction. In general, the ‘glossy brochure’ style of document is not appropriate (and often ridiculously expensive): technical customers want information, not graphic hype.

Ease of use

Sales people are always in a hurry. Their challenge is to put together proposals and presentations quickly. We create marketing kits to make their lives easier: templates, boiler-plate documents, proposal components… Presentation elements are organised for fast, effective use, so your sales people can respond to prospects and follow-up leads more quickly. Our kits can be provided as hard-copy components or on-line templates and documents, delivered by CD, intranet, or web.

Customised content

The make-up of the kits depends on the type of product and the intended sales method, but generally includes some of these:

generic proposals and document components

template letters and emails

presentations (PowerPoint, video)

calling scripts

white papers

customer relationship guidelines and strategies

product sheets and reviews

Technical customers aren't fooled by glossy brochures. They want real information. Good presentation can enhance your content, but it can't substitute for it.